An identity system for women
With the knowledge that the majority of homeowners look to refresh their home interior were women, so it only made sense to ensure that logo and identity system appealed to them.
Physical mail... Really?
Yes! Personalized mail is such a rarity in the digital age, that it was a no brainer as a strategy to building relationship and word of mouth with recent clients. We take photographs of the owners home after the paint has dried and the home put back together; print and mail a thank you card with their photo along with a beautiful quote about the home.
It’s all about showcasing their home
To continue the conversation with the homeowners, we’ve designed the site to act as a platform to showcase the client’s new homes online.